PeoplePC Chooses NetworkDirect as Direct Marketing Agency of Record

Willow Grove, PA - March 5, 2001 -- NetworkDirect, a leading direct marketing and e-mail marketing agency, has been chosen by PeoplePC (NASDAQ:PEOP), the company that makes it easy and affordable to get online, as their direct marketing agency of record.

NetworkDirect will develop and implement a multi-million dollar campaign to acquire new members for the PeoplePC program. The company, based in San Francisco, CA, previously utilized the services of Ogilvy & Mather.

"NetworkDirect will draw upon its direct response advertising expertise, with a targeted direct mail campaign to strengthen the PeoplePC brand in order to continue to attract and acquire new members in the very competitive consumer PC market," said Steve Emory, President and chief executive officer of NetworkDirect. "We will assist PeoplePC in aggressively targeting the right demographic and lifestyle segments to increase their membership and improve their ROI. PeoplePC has made direct mail their top priority program for customer acquisition in 2001."

PeoplePC provides the most complete, simple and affordable way for consumers to enjoy all the things that are great about computers and the Internet, while leaving the technical details to PeoplePC's best of class technical and customer service. PeoplePC offers its unique membership package to both consumers and to corporations interested in wiring their workforces and creating deeper relationships with customers. A PeoplePC membership comes complete with a new, brand name computer system, unlimited Internet access, and high-quality 24/7 in-home customer support and service. Benefits of membership also include an online community that fosters long-term connections with other PeoplePC members and ongoing discounts from PeoplePC Internet merchants, available exclusively to members. PeoplePC offers its services on a global basis, allowing people across the world to reap the rewards of the Internet.

About NetworkDirect
The best way to build a brand, generate sales and retain customers is through personal, one-on-one communication. Direct Mail and e-mail marketing demand the total attention of the recipient while being highly personal. Effective for both consumer and business-to-business, they are the methods of choice for savvy marketers the world over. NetworkDirect is expert in Direct Marketing, whether through traditional methods or the Internet. Founded in 1997 by Steve Emory, a highly respected direct marketer with over 30 years experience, NetworkDirect is ranked among the Top 100 agencies by the Direct Marketing Association. Through their "best in class" national Strategic Alliance Program, as well as their Eagle Email division dedicated to the art and science of e-mail marketing, NetworkDirect provides the best in direct marketing communication, from strategic planning through implementation.

Media Contact:
JHD Enterprises
Jim DeLorenzo
610/296-3450
Jim@jhdenterprises.com