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NetworkDirect's Growth Continues With Record 2000 Billings and Launch of Eagle Email

Willow Grove, PA - May 9, 2001 - NetworkDirect, a leading Direct Marketing and e-mail marketing agency, today released record revenue and billing information for the rapidly growing firm.

The company, which was recently selected as Direct Marketing Agency of Record by PeoplePC, experienced a 63 percent increase in their total agency billings, from $1,900,000 in 1999 to over $3,100,000 in 2000.

"The biggest change in our business has been with the emergence of e-mail as a resource for our integrated communications offerings," said Steve Emory, founder and chief executive officer of NetworkDirect. "In 1998, only 5% of total billings were from e-mail marketing. In 1999 this grew to 10 percent, while in 2000, more than 20 percent came primarily from e-mail services. We anticipate an even greater growth in the use and acceptance of e-mail integrated with Direct Mail during the coming months."

The emphasis on e-mail is reflected in NetworkDirect's rapidly growing e-mail marketing division, Eagle Email, which launched in May 2000. The division recently announced a strategic alliance with Ifinder, Inc. (Philadelphia, PA) to provide dynamic database-driven content for e-mail newsletters.

NetworkDirect is integrating traditional direct mail expertise with a full ranged of e-mail marketing services, including Eagle Response™, a customer relationship management (CRM) product. Developed by Eagle Email's principals (Emory, Chuck Andes and Daniel Endy), Eagle Response enables businesses to answer the many inquiries they receive over the Internet in a timely and cost-efficient manner using a library of pre-developed messages, anticipating probable customer questions. The system is offered through an application service provider (ASP) model, with subscriptions encompassing a broad range of needs for businesses using e-mail to establish one-to-one customer dialogue.

About NetworkDirect
The best way to build a brand, generate sales and retain customers is through personal, one-on-one communication. Direct Mail and e-mail marketing demand the total attention of the recipient while being highly personal. Effective for both consumer and business-to-business, they are the methods of choice for savvy marketers the world over. NetworkDirect is expert in Direct Marketing, whether through traditional methods or the Internet. Founded in 1997 by Steve Emory, a highly respected direct marketer with over 30 years experience, NetworkDirect is ranked among the Top 100 agencies by the Direct Marketing Association. Through their "best in class" national Strategic Alliance Program, as well as their Eagle Email division dedicated to the art and science of e-mail marketing, NetworkDirect provides the best in direct marketing communication, from strategic planning through implementation.

Eagle Response is a service mark of NetworkDirect, Inc. The NetworkDirect and Eagle Email names, logos and web sites are trademarks of NetworkDirect, Inc. All other company names and products are trademarks, or registered trademarks, of their respective companies.

Media Contact:
JHD Enterprises
Jim DeLorenzo
610/296-3450
Jim@jhdenterprises.com

 
   
 
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