NetworkDirect's Steve Emory to Discuss "360 Degrees of E-Mail" at DMD Marketing Conference in New York May 24

Willow Grove, PA - May 16, 2001 - Steve Emory, chief executive officer of NetworkDirect, a leading Direct Marketing and e-mail marketing agency, will lead a panel discussion, "360 Degrees of E-mail," at the 36th Annual DMD Marketing Conference and Exposition in New York, NY.

The panel, scheduled for 2:25 p.m. on Thursday, May 24 at the New York Hilton and Towers, will also feature Bradley S. Pliner chief executive officer of ASP technology firm Pliner Solutions, Inc. (Willow Grove, PA), and Eric Zilling chief visionary of Impower (Princeton, NJ).

"E-mail has become both the greatest new opportunity for direct marketers and the biggest problem the industry currently faces," said Emory, a veteran of over 25 years in Direct Marketing. "As experts on e-mail marketing, we will discuss strategic planning, selecting opt-in lists, building customer permission lists, and other creative do's and don'ts. We'll also introduce attendees to the concept of utilizing artificial intelligence to enhance customer relationship management with replies to customer e-mails."

PeoplePC recently selected NetworkDirect as Direct Marketing Agency of Record. In May 2000, the company launched a rapidly growing e-mail marketing division, Eagle Email. The division integrates traditional direct mail expertise with a full ranged of e-mail marketing services, including Eagle Response. A customer relationship management (CRM) product developed by Eagle Email and Pliner Solutions, Eagle Response enables businesses to answer the many inquiries they receive over the Internet in a timely and cost-efficient manner using a library of pre-developed messages, anticipating probable customer questions. The system is offered through an application service provider (ASP) model, with subscriptions encompassing a broad range of needs for businesses using e-mail.

Further information on the DMD Marketing Conference in New York, which is scheduled for May 21st through May 24th at the New York Hilton and Towers, is available on their web site at www.dmdays.com.

About NetworkDirect
The best way to build a brand, generate sales and retain customers is through personal, one-on-one communication. Direct Mail and e-mail marketing demand the total attention of the recipient while being highly personal. Effective for both consumer and business-to-business, they are the methods of choice for savvy marketers the world over. NetworkDirect is expert in Direct Marketing, whether through traditional methods or the Internet. Founded in 1997 by Steve Emory, a highly respected direct marketer with over 30 years experience, NetworkDirect is ranked among the Top 100 agencies by the Direct Marketing Association. Through their "best in class" national Strategic Alliance Program, as well as their Eagle Email division dedicated to the art and science of e-mail marketing, NetworkDirect provides the best in direct marketing communication, from strategic planning through implementation.

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