Eagle Email Forms Strategic Alliance with Ifinder

Willow Grove, PA - April 2, 2001 - Eagle Email, the rapidly-growing e-mail marketing division of Direct Mail and e-Marketing agency NetworkDirect, today announced a strategic alliance with Ifinder, Inc. (Philadelphia, PA) to provide dynamic database-driven content for e-mail newsletters.

NetworkDirect (recently selected as Direct Marketing Agency of Record by PeoplePC) is integrating traditional direct mail expertise with a full ranged of e-mail marketing services, including Eagle Response. A customer relationship management (CRM) product developed by Eagle Email's principals, Steve Emory, Chuck Andes and Daniel Endy, Eagle Response enables businesses to answer the many inquiries they receive over the Internet in a timely and cost-efficient manner using a library of pre-developed messages, anticipating probable customer questions. The system is offered through an application service provider (ASP) model, with subscriptions encompassing a broad range of needs for businesses using e-mail.

"Our partnership with Ifinder enables Eagle Email to offer our clients customized and dynamic content to provide their customers in a newsletter format," said Emory, president and chief executive officer of NetworkDirect. "Ifinder specializes in providing smart content that is designed to expand customer profiles and enhance relationships, which is increasingly what our NetworkDirect and Eagle Email clients are looking for to build their own customer relationships."

"Eagle Email's strategic alliance with Ifinder will enable them to offer a more complete package to their clients for their online marketing needs, and will enable Ifinder to provide a wider range of e-mail marketing services," said Peter Meyer, president and chief executive officer of Ifinder. "We share in the vision that the delivery of adaptive content and embedded marketing messages to customers builds strong value over time and provides a medium where the marketing messages are more likely to be acted upon."

About Ifinder

Ifinder is dedicated to empowering dialogs between companies and their customers on a one-to-one basis. Ifinder enables clients to deliver the best content on the web from hundreds of different interest categories matched to the evolving interests of each of their customers. Ifinder's Direct Individualization Platform also enables clients to deliver individually targeted marketing messages within a dynamic dialog with each customer. Ifinder creates a complete communication loop between a client and each of their customers. The Ifinder Platform delivers smart content, continually tracks customer behavior, and develops robust customer profiles. It is this complete loop that enables our clients to expand and add value to their customer relationships and to deliver the most compelling messages to the most precise audience at the right time. Additional information about Ifinder can be found on the company's web site at http://www.Ifinder.com

About NetworkDirect
The best way to build a brand, generate sales and retain customers is through personal, one-on-one communication. Direct Mail and e-mail marketing demand the total attention of the recipient while being highly personal. Effective for both consumer and business-to-business, they are the methods of choice for savvy marketers the world over. NetworkDirect is expert in Direct Marketing, whether through traditional methods or the Internet. Founded in 1997 by Steve Emory, a highly respected direct marketer with over 30 years experience, NetworkDirect is ranked among the Top 100 agencies by the Direct Marketing Association. Through their "best in class" national Strategic Alliance Program, as well as their Eagle Email division dedicated to the art and science of e-mail marketing, NetworkDirect provides the best in direct marketing communication, from strategic planning through implementation.

Media Contact:
JHD Enterprises
Jim DeLorenzo
610/296-3450
Jim@jhdenterprises.com