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NetworkDirect Announces New Division -


Willow Grove, PA - August 21, 2000 - NetworkDirect, Inc., the Direct Mail and e-mail
Marketing Agency, today announced the formation of their new e-mail marketing division EagleEmail.

"EagleEmail is a full-service e-mail marketing agency dedicated to the art and science of permission e-mail marketing, one of the most powerful and cost effective tools available to marketers today," said NetworkDirect chief executive officer and president Steve Emory.

"Those who employ this dynamic medium now to sell products, generate sales leads, drive Web Site or store traffic, build brand image and increase customer loyalty, will continue to enjoy significant ROI well into the future as consumer Internet access continues to grow," Emory said.

According to Forrester Research, the number of e-mail messages is projected to grow from three billion this year, to 250 billion in 2002. By the year 2003, electronically transacted sales worldwide will increase 1,164 percent to $1.24 trillion, from nearly $100 billion in 1999.

"Advertisers get an effective customer retention tool, enhanced sales opportunities and a public relations forum for less than the cost of other direct mediums," said Emory.

EagleEmail handles all facets of opt-in e-mail marketing, including strategic planning, permission e-mail database building and management, e-mail address hosting and message delivery, creative services, consumer privacy statements and security, unsubscribe and auto respond, campaign management, and performance analysis.

"EagleEmail puts the marketer in control of what message the consumer sees and when they see it," Emory said. "NetworkDirect offers this service now, so that marketers can gain critical relationship-share with their customers before the use of e-mail reaches the saturation point."

Additional information on NetworkDirect, and EagleEmail, is available online at http://www.NetworkDirect.net.

About NetworkDirect, Inc.
The best way to build a brand, generate sales and retain customers is through personal, one-on-one communication. Direct Mail and e-mail marketing demand the total attention of the recipient while being highly personal. Effective for both consumer and business-to-business, they are the methods of choice for savvy marketers the world over.

NetworkDirect is expert in Direct Marketing, whether through traditional methods or the Internet. Founded in 1997 by Steve Emory, a nationally recognized direct marketer with over 30 years experience, NetworkDirect is ranked among the Top 100 agencies by the Direct Marketing Association.

Media Contact:
JHD Enterprises
Jim DeLorenzo, 610/296-3450
jim@jhdenterprises.com

 
   
 
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